Cristiano Ronaldo received 770 Fan Tokens $JUV ahead of Juventus‘ match against Benevento on Sunday as a way of marking his record-breaking goal milestone.
It’s the first time a footballer has been rewarded with cryptocurrency, which is becoming prominent in terms of fan interaction in the game.
Fan Tokens $JUV allow Juventus fans to interact with their club and participate in various decisions through the Socios app.
Manchester City are the latest to join a list of 24 clubs to use crypto tokens in elite football, with Barcelona, Atletico Madrid and Paris Saint-Germain also using Chiliz’s platform.
It’s thought that the total value of fan tokens in the Chiliz system is over 400 million dollars.
